Hey there!
Meet my client, a devoted son named Rami, whose deep admiration for his mother, Martha, has led to a heartfelt endeavor – crafting Martha's own culinary haven. Recognizing Martha's exceptional talent as a chef, particularly her mastery in creating the delectable kibbeh and the artful "Jurn al-Kibbeh," Alex embarked on a mission to celebrate her culinary legacy.
Meet my client, a devoted son named Rami, whose deep admiration for his mother, Martha, has led to a heartfelt endeavor – crafting Martha's own culinary haven. Recognizing Martha's exceptional talent as a chef, particularly her mastery in creating the delectable kibbeh and the artful "Jurn al-Kibbeh," Alex embarked on a mission to celebrate her culinary legacy.
The logo, a fusion of elegance and tradition, seamlessly weaves Martha's name in Arabic with the iconic Jurn al-Kibbeh, showcasing the essence of her culinary expertise.
The color palette, inspired by the earthy tones of the Kibbeh journal, features black and beige, symbolizing authenticity and timeless design. Dark red accents bring warmth to the brand, reminiscent of the comfort and love found in Martha's kitchen.
and picking two simple typefaces for English and Arabic versions.
Also decided to create a menu that is based on a collage of Martha's captivating images and the visually appealing kibbeh, encapsulates the heart and soul of her culinary journey.
Front and back flap
Front and back flap layout
Page 1 & 2
Page 1 & 2 layout
Page 3 & 4
Page 3 & 4 layout
Page 5 & 6
Page 5 & 6 layout
Rami's creation is more than a brand; it's a homage to a mother's love and a celebration of her gastronomic artistry.
Thank You!
